17. "Finding Your Purpose" Isn't Important. But THIS Is...
Jan 24, 2024![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/blogs/34193/images/4daac6-0b83-7275-2a37-5787f76a15_Cover_Art_-_Horizontal.png)
Controversial opinion: Finding your purpose isn't that important.
We hear the opposite advice SOOOOO much:
---> "Find your purpose"
---> "Do something that lights you up...
---> "... something that you could talk about for HOURS."
It's true, we don't want our work to be soul-sucking. We want it to have meaning.
But the "find your purpose" advice is misleading and shouldn't be your main focus --- there's something more important!
... and I dive into exactly what this is in today's episode.
Have a listen and then let me know what you think over on Instagram or Facebook :)